Trend Watch: Gift Season 2018

  • Sep 28, 2018

Ready to see what's new and what's hot for the holidays and all those year-end gift occasions? You've come to the right place.

It's time to kick off holiday and year-end gift giving.

Here's a look at the trends you need to know to make this the best gift season yet.

1. Trend: Scoring Big Points With Retail Brands

Are you looking to make a big splash with your heavy-hitter clients this year? It's time to consider the extra value that comes with a gift from a well-known retail brand such as Cutter & Buck or Wenger. These established brands offer not only stylish, quality products, but also have a perceived (and well-deserved) value that goes a long way when you're trying to impress a client and show them how much their business means to your organization. Spending a little more will score some big points.

 

2. Trend: Adding A Special Touch With Custom Labels

We've introduced a select group of apparel styles that allow you to feature your logo or special message on a panel inside the neck or waistline. It's your brand, all the way down to the label.

This is a big opportunity to add a special touch to your apparel. You can simply add your logo to create a custom collection, or you can use these branding locations for recognizing special occasions and commemorating milestones such as work anniversaries.

 

3. Trend: Wowing With Tech-Integration

There's a hot new trend that's delivering a shot of excitement to traditional promotional products like bags and drinkware. Tech features, like charging ports and Bluetooth speakers are being added to products to increase the fun and deliver more function and convenience. The Zoom Node Wireless Charging Backpack has a zippered side pocket with a built-in wireless charger. Simply throw your phone in the pocket and it will charge while you're sitting in a meeting or running to make that plane connection. 

Taking your tunes on the go with integrated Bluetooth speakers is another key trend. The Soundwave Vacuum Insulated Bottle has a Bluetooth speaker built in to the lid, while the Blare Backpack has a removable speaker that lights up when in use.

 

4. Trend: Retail-Inspired, High-Performance Insulated Drinkware

In retail, high-performance insulated drinkware hotter than ever. From campus to the boardroom - it's everywhere.

Our most popular tumblers, those with copper vacuum insulation, are home run gifts for any brand. What makes them so universally-loved? First, they perform - keeping beverages hot for up to 12 hours and cold up to 48 hours. Second, they're practical. They're meant to be used every day.

The popular Hugo Tumbler is an all-time gift favorite. It's available at a great price and comes in several sizes and tons of vibrant colors. For something a little different, check out the trendy new Rover Insulated Camp Mug or the Twist Leak Proof Tumbler. Both are retail-inspired and nail the sweet spot between fun and functional.

 

5. Trend: Standing Out With Packaging and Presentation

Someone wise once said that presentation is everything. Retail packaging options and gift sets offer more than a way to recognize a special occasion or important relationship – they're also an opportunity to showcase your brand in a whole new way.

This couldn't be easier. You can take your gift to another level by simply adding a gift box to our on-trend copper vacuum insulated drinkware pieces. This quick upgrade turns a great gift into something really memorable. We also have retail-style gift packaging options for blankets and umbrellas, both favorite holiday gifts.

The mighty tote bag is another easy way to add a special touch to a gift.  Use totes to package drinkware, stationery or even gifts from other places. Our metallic totes are nice festive packages for spreading cheer. 

The Bottom Line

A gift says a lot about your brand and it needs to send the right message. That's why we're here to help you find the perfect piece that's completely you.