The Power of Popular Brands
Jul 31, 2019
In a recent article discussing brands and the benefits they deliver, Rob Wengel, senior vice president of global data analytics firm Nielsen, explained, "Brands can signify quality and inspire confidence." We couldn't agree more and that's why when you need to add an extra special touch to a gift, a quality product from a well-known brand delivers serious value, both tangible and intangible.
So what are the factors that make products from well-known retail brands so successful in the promotional products market? To answer the question, we assembled a list of our favorite reasons to consider putting your brand on one of these high-quality products.
1. Perceived Value
When you choose a gift from a brand with a known reputation for quality construction, you're getting more than simply a well-built backpack. Choosing to give your sales team new Wenger bags as an annual appreciation gift, builds your credibility as an employer. Your team will, most likely, enjoy the gift even more because you went with Wenger, a brand with a higher perceived value.
2. Save Time
If you're looking at umbrellas to give as a customer appreciation gift, you have a ton of options. Going with one from a brand such as Slazenger immediately narrows down the options you have to consider, saving you time. Plus, as we've already discussed a brand with a reputation for quality comes with intangible value.
3. Peace of Mind
Giving a gift to the financial supporters who keep your non-profit or university up and running? The last thing you want to worry about is a receiving a call that the polos, sweatshirts or jackets that you gave to top donors are falling apart. Consider the worry that you eliminate when you give away superior apparel from an established retail brand like Nike.